Outbound appointment setting

We call the owner. You get the meeting.

Lumen Seen books qualified meetings with small business owners by phone. We go straight to the decision-maker, confirm why they want to talk, and hand your rep a meeting that shows up.

Phone-first outreachPay per meeting heldUS & Canada
Call block · 7:10 AM local
07:12Dental practiceOwner · 2 locationsMeeting set
07:19HVAC contractorOwner · 9 techsCallback 5:45
07:26MedspaFront deskRetry
07:31Plumbing companyOwner · 14 techsMeeting set
07:40Dental practicePractice managerCallback Sat
ILLUSTRATIVE EXAMPLE
Who we call

Owners who still answer their own phone.

We focus on owner-run businesses where a direct call beats any inbox. We know when they pick up and what they care about.

Dental practices

Owners, partners and practice managers at single and multi-location offices.

Home services

HVAC, plumbing, electrical and cleaning companies with growing crews.

Medspas & salons

Owners and managers of established, appointment-based clinics and studios.

Other SMB owners

Owner-led businesses with 5 to 100 staff, across North America.

How it works

A short list, the right person, a real reason to meet.

01

Define the fit

We agree who counts as a qualified meeting before a single dial: size, role, location, need.

02

Build the list

We research accounts that match, and find the owner's direct line, not the general inbox.

03

Call at the right time

Owners pick up before 8, after 5:30 and on Saturday mornings. That's when we call.

04

Book and confirm

We book on your calendar, send the invite, and confirm the day before so the meeting happens.

The handoff

Your rep knows why the meeting exists before it starts.

Every meeting comes with a short brief from the call, so your team opens with context instead of discovery from scratch.

  • Who they are, and who else is involved in the decision
  • What they use today and what's not working
  • Why they agreed to the meeting, in their words
Meeting briefExample
Business
Family dental practice, 2 locations
Attending
Owner dentist + office manager
Today
Legacy phone system, missed calls at lunch
Reason
"We lose new patients when nobody picks up."
When
Thu, 12:30 PM local · confirmed Wed
How we start

Start with a pilot. Keep going if it works.

No long contract. You only pay for qualified meetings that actually take place.

Before calling

Agree on "qualified"

Target profile, script and calendar access, set up together.

Weeks 1–2

Calling starts

Daily call blocks in your prospects' time zone.

Week 3

Review

We go through every meeting with you: held, qualified, feedback.

Then

You decide

Scale up, adjust the target, or stop. Your call.

Questions

Good to know.

What counts as a qualified meeting?

We agree on it in writing before we start: business type, size, the role attending, and the need. If a meeting doesn't meet the definition, it doesn't count.

Do you pay for no-shows?

No. We're paid for meetings that take place. That's why we confirm every meeting the day before.

Do you email or message on LinkedIn?

Our work is phone-first. We call decision-makers directly and only send what's needed to confirm the meeting.

How do you represent our company on calls?

We use your approved messaging, never make claims you haven't signed off on, and are clear that we're a partner booking on your behalf.

Where do you call?

The United States and Canada, in the prospect's local time zone.

Get started

Tell us who you want to meet.

Send us your ideal customer and we'll come back with a free call plan: who we'd call, when, and what we'd say.